New William Morris Loden and all Morris & Co.at 15% off Until Wednesday.
Shop Avalon Bloom pre-cut kaleidoscope blocks to make your next quilt an heirloom. All the hard work of cutting is done, just start sewing. Sew for yourself, or make the quilts they love to get as gifts. Each fabric is chosen with a designers eye for how the fabric will "bloom" as a kaleidoscope, and then layered and cut into twelve 8 1/2 inch blocks. All of our pre-cut kaleidoscopes fit all of our Avalon Bloom patterns, and there are over 30 to choose from.
Keep your quilts blooming...Rhonda
A Mother’s Day Story Woven in Pattern: William Morris & the Art of Home
Mother’s Day invites us to pause and consider what makes a home feel like home. Is it the objects we fill it with—or the care, creativity, and intention behind them? Few figures embody that idea more beautifully than William Morris and the enduring legacy of Morris & Co..
The Beauty of Meaningful Making
In the late 19th century, during the height of the Industrial Revolution, mass production was rapidly replacing handmade goods. Morris saw something precious being lost: craftsmanship, individuality, and the human connection to the things we live with.
In response, he founded Morris, Marshall, Faulkner & Co. in 1861—later known simply as Morris & Co.—to revive the art of handmade design.
His philosophy was simple but powerful:
“Have nothing in your houses that you do not know to be useful, or believe to be beautiful.”
This idea feels especially relevant on Mother’s Day. Mothers—whether by birth, choice, or role—are often the quiet curators of beauty in our lives. They choose the fabrics, the colors, the textures, and the small details that make a space comforting and personal.
Nature, Nurture, and Design
Morris’s designs are instantly recognizable: flowing vines, blooming flowers, birds hidden among leaves. These weren’t just decorative choices—they reflected his deep love of nature, shaped by his childhood exploring the English countryside.
His work reminds us of something essential: nurturing and nature are deeply connected.
Think about it—many of the same qualities we associate with mothers appear in Morris’s work:
- Growth
- Care
- Patience
- Attention to detail
- A love of beauty that unfolds over time
Just as a garden doesn’t bloom overnight, neither does a home or a family. Both are cultivated with intention.
The Arts & Crafts Spirit—and Motherhood
Morris was a central figure in the Arts and Crafts movement, which emphasized handmade work, integrity of materials, and the idea that art belongs in everyday life.
This philosophy resonates strongly with the invisible labor of motherhood. Cooking, sewing, decorating, mending, creating—these acts are often dismissed as ordinary, yet they are deeply creative and profoundly meaningful.
Morris believed there should be no divide between “fine art” and daily life.
Mothers have been living that truth for generations.
Morris & Co. Today: A Living Legacy
More than 160 years later, Morris & Co. continues to produce textiles and wallpapers based on original designs, preserving the artistry and techniques Morris championed.
These patterns still feel alive because they were never just about decoration—they were about storytelling. Every repeat, every color choice, every motif carries a sense of continuity.
Much like the traditions passed from mother to child.
A Thought for Mother’s Day
This Mother’s Day, consider the beauty in the handmade, the intentional, and the meaningful.
Whether it’s:
- a quilt passed down through generations
- a carefully chosen fabric
- or a room filled with patterns that tell a story
These are not just objects. They are expressions of care—quiet, steady, and enduring.
And in that way, they echo Morris’s greatest lesson:
Beauty is not a luxury.
It is something we create for one another, every day
Morris & Co. Loden Pimpernell Kaleidoscope Fan Table Runner Kit
Bring timeless elegance to your table with this stunning Morris & Co. Kaleidoscope Quilt Table Runner Kit. Designed to showcase dramatic kaleidoscope fan blocks flowing down the center of your table, this kit combines classic William Morris-inspired design with eye-catching quilt artistry.
Each kit includes 4 precut kaleidoscopes, the coordinating fabrics needed to complete the table runner, and the pattern for easy assembly. The featured kaleidoscope fans are precision cut from Morris & Co. Loden Small Pimpernel Citrus Sage fabric by Free Spirit Fabrics, Pattern PWWM079.CITRUSSAGE, highlighting rich shades of citrus, sage green, loden green, gold, and soft earthy tones that bring warmth and sophistication to your home décor.
Perfect for quilting enthusiasts who love traditional floral prints and elegant table décor, this Morris & Co. table runner kit creates a beautiful centerpiece for dining tables, sideboards, or seasonal decorating. The precut kaleidoscopes save time while delivering intricate, professional-looking results.
Whether you are creating a handmade gift or adding a luxurious touch to your own home, this Kaleidoscope quilt table runner blends classic Morris & Co. style with vibrant geometric movement for a truly unforgettable project.
Features:
- Morris & Co. Kaleidoscope Quilt Table Runner Kit
- Includes 4 precut kaleidoscope blocks
- Includes fabrics and pattern (no backing)
- Features Morris & Co. Loden Small Pimpernel Citrus Sage
- Fabric by Free Spirit Fabrics
- Elegant citrus, sage, green, and gold color palette
- Perfect for table décor, gifts, and quilting enthusiasts
- Beginner-friendly with striking results
Avalon Bloom©
Morris & Co. Loden Small Pimpernell Citrus Sage Kaleidoscopes Quilt Block Kit
Timeless elegance and rich botanical beauty, originally inspired by the iconic artwork of William Morris, this classic print features the beloved Small Pimpernel design in a sophisticated palette. Graceful curling leaves, delicate florals, and flowing movement embody the unmistakable artistry of The Original Morris & Co. The layered greens and warm citrus accents create a calming, nature-inspired look. The colors include citrus green, soft sage, olive, moss, golden yellow, and earthy neutral tones, on a light blush ground, perfect for kaleidoscope quilting. The fabric pattern is Loden Small Pimpernel in Citus Sage by The Original Morris and Co for Free Spirit Fabrics pattern PWWM079.CITRUSSAGE. Avalon Bloom©
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Cats
Patriotic
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Christmas
Baby and Children
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Autumn
Kaleidoscope
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 Laurel Burch
Jinny Beyer
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Tula Pink
Paula Nadelstern
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Kaffe Fassett
Morris & Co
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